“Only 2 Left!” — The Scarcity and Urgency Trick
Robert Cialdini’s sixth principle of persuasion. “Only 2 left in stock!” “Sale ends in 14 minutes!” “5 other people are looking at this hotel right now!” Scarcity and urgency cues are designed to short-circuit your decision-making by making you afraid to lose out. Many of them are also fake. How It Works Limited supply or … Read more