“Limit 4 Per Customer” — Scarcity and Anchoring on the Shelf
A retail scarcity tactic empirically documented by Brian Wansink and colleagues. “Limit 4 per customer.” “Maximum 12 cans.” “While supplies last — no more than 6 per household.” A purchase cap printed on a shelf tag or aisle endcap sounds like a fairness measure protecting other shoppers. It almost always increases sales. How It Works … Read more